Welcome to Ndoto Kids

We believe that all African children deserve to learn about their culture and be proud of their identity. Whether they are on the continent or in the diaspora.

Our Story

Ndoto Kids was born out of a deep desire to preserve the African identity. We saw a lack of high-quality Afrikan educational and entertaining content for children, so we decided to make it our mission to safeguard our heritage and pass it down through the generations using digital media. In today’s globalized world with many external influences, our goal is to ensure that Afrikan languages, stories, and cultures continue to thrive.

The name “Ndoto” comes from Swahili and means dreams. We draw inspiration from the boundless creativity and imagination that come alive in our dreams. This is what we want for our young audience when they engage with our content.

Throughout this platform, you’ll notice that we choose to spell “Afrika” with a ‘k’ instead of a ‘c’. This is because in all Afrikan languages, there is no single one that uses ‘c’ to make the ‘k’ sound. This symbolizes our strong pride in the Afrikan identity.

We specialize in creating top-quality educational and entertaining content, including animated and live-action videos, original nursery songs, books, and games. Currently, we work with three languages: chiShona, isiNdebele, and kiSwahili, and we have plans to expand and collaborate with more languages.

While we are based in Zimbabwe, we consider ourselves pan-Afrikan at heart. We’ve been fortunate to collaborate with creative and talented individuals from all across the continent, and we will continue to seek more partnerships.

The Team

Batsi

Batsirai Freddy

Founder & Creative Director

Batsirai is our founder and he oversees business development in the company and creative direction. He is a professional animator and content producer with more than 15 years of experience in the creative industry. 

Arthur

Arthur Baradzanwa Mataruse

Creative Producer and Project Manager

Arthur oversees the project management as well as manages business to business relations for Ndoto Kids. Making sure that the brand meets the development goal set out for the business. He is an expert creative producer with experience in video production.

Our Advisors

Chiedza

Chiedza Freddy

Chief Accounting Officer,
Tanchi Consulting

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Samuel Gumbie

Managing director,
Yummie Brands

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Xoliswa Moraka

Founder and Managing
Director, Collab4Growth

Partners and Sponsors